Practice Marketing and Management Archives – January 1, 1997
January 1, 1997
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Managed care contracting demands intimate knowledge of per-unit costs
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Key activity-based cost accounting formulas
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Coalition ties can diffuse power of insurers
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Pursue direct contracting before coalition forms
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Accumulate capital, prevent future problems
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Infomercials pack direct-marketing punch
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Are infomercials really that expensive?
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Crystal ball: Physicians spend more on marketing
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IAC adds health & wellness site
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Doctors team with CPAs in new venture