Practice Marketing and Management Archives – May 1, 1998

May 1, 1998

• HCFA evaluation and management audits take a toll on practices

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• School tie-in scores touchdown with practice

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• Letting your fingers do the walking pays off

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• 10 Tips for a Good Ad

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• Merger failure means change for market

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• Following leaders means teaching them to lead

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• How to Improve Physicians' Impact and Influence

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• Patient rights mean more customer focus

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• Why most practices' marketing efforts fall short

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