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The vast majority of Americans using complementary therapies are those seeking relief from some kind of pain: arthritis, chronic back pain, and musculoskeletal pain. Arthritis pain alone has driven more Americans to seek complementary and alternative medicine (CAM) therapies than any other single affliction.
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La Puma J. Treatment and management of pediatric obesity. Altern Med Alert 2003;6(2):23.
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Udani J, Spar M. Green tea for weight loss. Altern Med Alert 2003;6(2):16-19.
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The word marketing is as broad a term as there is. Hospices apply a variety of marketing approaches everything from cookie jars to television commercials in illustration of that very point. The problem is that many hospices marketing plans are ineffective because theyre based on hunches and theories that arent supported by market data.
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Your budget is shrinking. Reimbursement is dropping. Expenses are rising. How can you meet the growing need for funds?
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Medicare has established the following rules to guide physicians in billing for care plan oversight (CPO).
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When a patient is referred to hospice, that doesnt mean the physician no longer has a say in treatment, nor does it mean there are no more billing opportunities.
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Hospices could have to develop and follow new procedures for certifying terminal illnesses, admissions, and discharges, if proposed rule amendments are finalized by the Centers for Medicare & Medicaid Services (CMS).
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Youve decided to get serious about developing a market-based marketing plan. Youve decided to adopt a strategic approach and are committed to collecting as much data as it takes to get a clear picture of your organization, your market, and your competitors. But are you ready to make the changes that affect the very essence of your hospice?