Get your agency noticed with these marketing ideas
Get your agency noticed with these marketing ideas
Can’t think of any good ways to get your home health agency’s name out in the public eye? Consider trying a few of these low-cost, high-impact ideas.
Try tagging your agency’s name and motto/slogan to ads on:
• Local cable television
• Local newspapers
• Local yellow pages
• Company newsletter
• Web site banner ads
Personalize administrative supplies
Sending correspondence is a necessity. Why not make the most of it? Make sure your agency name and information are displayed prominently on the following:
• Stationery/envelopes
• Fax cover sheets
• Business cards
• Note pads
• Mailing labels
Give promos a purpose
Everyone loves freebies. Next time you attend a regional health fair or other community event, consider giving away the following, prominently stamped with your agency’s name, of course:
• Pens
• Mugs
• Water bottles
• Tote bags
• Balloons
• Phone message pads
• Car sun shades
• Plastic pill caddies
Be creative
There are numerous avenues for getting your home health agency in the public consciousness. Here are a few more ways you can get the word out:
• Create a slogan and add the slogan to your corporate logo and your on-hold message.
• End communications to both clients and suppliers with the slogan.
• Become a spokesperson and use the slogan when speaking to media, clients, suppliers, and employees.
Source: The Guerilla Group, Boulder, CO.
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