Building blocks for a successful program
Building blocks for a successful program
The authors of Business, Babies & The Bottom Line found these common threads running through all successful maternal and child health programs:
• an integrated and comprehensive effort;
• a proactive design for early identification of potential problems;
• support of top management;
• program integration with corporate mission;
• focus on family, not just women;
• comprehensive benefits;
• removal of financial barriers;
• employee involvement in the program design;
• continual marketing;
• sophisticated evaluations;
• innovative partnerships.
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