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Practice Marketing and Management Archives
January 1, 1997

Doctors team with CPAs in new venture

January 1, 1997

Issue Date: January 1, 1997

Table of Contents

Managed care contracting demands intimate knowledge of per-unit costs
Key activity-based cost accounting formulas
Coalition ties can diffuse power of insurers
Pursue direct contracting before coalition forms
Accumulate capital, prevent future problems
Infomercials pack direct-marketing punch
Are infomercials really that expensive?
Crystal ball: Physicians spend more on marketing
IAC adds health & wellness site
Doctors team with CPAs in new venture

Financial Disclosure: None of the authors or planners for this educational activity have relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, reselling, or distributing healthcare products used by or on patients

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